Subscription Models for Heat Pumps

Can’t Afford a Heat Pump? A New Subscription Model Might Change That 🔥♻️

Heat pumps are a greener alternative to gas boilers, but with installation costs averaging €11,500, many homeowners hesitate to make the switch. In fact, heat pump sales in Europe declined for the first time in a decade in 2023, raising concerns that the EU could miss its 2030 climate targets by 25%.

So, how can heat pumps become more affordable?

🇸🇪 Aira’s Subscription Model: A Game-Changer?

Stockholm-based Aira is shaking up the industry by offering heat pumps on a monthly payment plan, making them more accessible. Prices start at €6,600, significantly lowering the upfront investment. The company is rapidly expanding across Germany, Italy, and the UK, aiming to install 5 million heat pumps within the next 10 years.

✨ Why Heat Pumps Matter

In Sweden, 60% of homes use heat pumps, contributing to only 1% of residential carbon emissions. In contrast, penetration remains low in other major European markets:

• UK: 1%
• Germany: 3%
• Italy: 8%

💸 Support Is Available – But More Is Needed

Some European countries offer grants up to €18,000, but fluctuating government incentives and high electricity pricesstill pose challenges. The European Heat Pump Association (EHPA) warns that without continued financial support, clean heating alternatives will struggle against cheaper fossil fuels.

With companies like Aira removing financial barriers, could this be the breakthrough heat pumps need?

Image: Freepik